Consent is an important and controversial topic in the media. And although governments around the world are rethinking the laws around consent, many people are still unsure about what consent is. 

So we wanted to help young people understand consent by showing them what it looks, sounds and feels like. 

We created The Durex Consent Machine, a machine that defines consent, reminds people to ask for it and rewards those who participate. Since people usually hook up at music festivals, we can launch this stunt at Coachella

How it works: Couples must touch the machine at the same time, agreeing to always ask for consent, to receive a special pack of free condoms and other prizes. We’d follow up by setting up consent machines in train stations and popular bars or clubs in major cities. 

Creatives: Aisling Dowling & Lucy Ochoa-Petit