This was a project I worked on in JWT folk, to advertise AddressPal during the Black Friday and Cyber Monday period. AddressPal allows customers to create a UK or USA virtual delivery address. This allows customers to shop online with sites that don't deliver to Ireland by shopping with AddressPal.

We were targeting specific kinds of shoppers, people who were after tech, fashion, and homeware bargins online.
We created a core image with lots of products and then used assets from this to tailor our shopper specific ads. We created a series of social videos, digital banners, and a piece of direct mail.

My role involved concept development, design,stock image sourcing, and storyboarding.
Video and banner animation was done externally.

Flyer Front & Back